IMPLEMENTATION – THE WARRIOR SYSTEM
A LITTLE JOKE
The marketing director asked: “Who’s got the largest bag dog food?”
“We have it!” the sales team replied.
“And who’s got the greatest advertising campaigns?”
“We do!” the sales team replied.
“Who’s got the most attractive packaging?”
“We got that!” the sales team replied.
“Who’s got the biggest distribution?”
“WE DO!” the sales team replied.
“Okay. So why aren’t we selling more of the product?”
One bold voice from the crowd replied:
“Because dogs hate it.”
NO amount of awesome marketing can substitute for quality products and services!
TODAY IS THE DAY TO TAKE ACTION AND CHANGE YOUR LIFE FOREVER.
WHAT IS THE FULL WARRIOR MARKETING SYSTEM?
It’s using the power of leverage. Leveraging the one piece of content you’re creating on a weekly basis (your post/video) onto multiple platforms. This keeps your overall marketing tight, consistent, congruent, laser focused and turns it into a powerhouse marketing machine.
The WARRIOR Marketing System is a strategic marketing plan.
There is a clear plan. You used the WARRIOR Marketing Plan to map out 12 months’ worth of marketing for your brand. What we talked about last week.
There is a clear objective. The goal of content marketing is to establish your brand as the leader in your industry. The goal isn’t sales, that is the by product. When the goal is sales, people know it, and you come off salesy and turn people off. This might seem backwards, but when you make a shift from pushing sales to creating valuable content people feel the difference and they are DRAWN to it.
Now it’s about putting it all together into a system. A system that is focused, powerful, consistent and maximizes the reach of every piece of content you create.
What if a quarterback showed up to the super bowl and before the game started he told the team that instead of running strategic, planned out plays he was just going to wing it. And he thought that everyone else should do the same. How do you think the super bowl would go for that team? It would be chaos! They would be running around the field using all their energy and resources, but not getting anywhere. And definitely not scoring any touchdowns or winning the game!
But the sad thing is we see so many people approaching their marketing the same way. They wing it.
They do a blog post about one thing, social media posts about what they had for lunch and then their email marketing is about something they saw on their feed that they thought was cool.Is that strategic? Or is that like the football team with the players running all over the field wasting their energy and not gaining any yardage?
As the founder, YOU are the quarterback of your brand, which means the marketing calls you make need to be strategic, planned and in synch with your overall goal. You CANNOT wing it and expect to see the results you’re looking for. Right?
WHAT THE WARRIOR SYSTEM CAN DO FOR YOUR BRAND
REMEMBER this requires you to have already completed the WARRIOR Marketing Planner from the previous week. So, you’ve already mapped out all 5 of your marketing series for the year, right? Completing that plan is a must for this system to work for you.
This system is based on you doing ONE (live*) video per week for each series.
*Doesn’t have to be live, but needs to be awesome.
So, what can one (live) video turn into?
ONE LIVE WEEKLY VIDEO TURNS INTO:
-1 MODULE FOR YOUR COURSE: The script you wrote for your video becomes the course module text and the video becomes that modules training video. You can still do a course without a video, but courses with video always perform better.
-3 EMAILS per week: REMINDER, GOING LIVE & RECAP
-1 BLOG POST per week: Covering 1 point from the video with a read more linked to the course page/landing page
-3 SOCIAL MEDIA POSTS per week: 1 point from the video, 1 encouraging post and 1 fun post
-EMAIL LIST BUILDER/OPT-IN on your website that will give them instant access to one of your courses and weekly updates for each week’s video post
The choice is yours. Will you be the quarterback for your brand that wings the game OR the quarterback for your brand that shows up to the game with a specific plan and implements strategic plays?
FAILURE ISN’T FINAL. GET BACK UP AND KEEP GOING.
Click the link to download The Full WARRIOR Marketing System PDF, and start implementing the weekly checklist into the marketing plan you created from last week.
Can you imagine if all of your marketing was strategic? What if each social media post you did was part of your overall marketing plan. Every blog post, every email, every piece of marketing was planned out and part of your brand’s powerful marketing system… How do you think that would affect your business? How would that affect the growth and positioning of your brand?
Now imagine if you had your powerhouse marketing system in place and then stayed consistent with it for a year. How do you think that would affect your brand’s growth?
Now imagine if you didn’t put that system in place and you continued to “wing” your marketing. How do you think that would affect your brand and your brand’s growth? Do you think you would be able to achieve the success you’re wanting?
Today is the day to take action and change your life forever. You have the map, now it’s time to take action. You got this!
WATCH US LIVE
If you want to go through this module in more detail. Watch this live video recording that will go into more depth. Mike and Sofia will guide you through every point and encourage you along the way. They even try to make you smile with their cheesy jokes.
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